Mike was honored to speak as part of a PGA Forum Panel with Todd Firestone and Annika Sorenstam at the 2016 PGA Merchandise Show in Orlando, Florida on January 27th, 2016. The PGA of America’s Director of Digital Strategy Joni Lockridge moderated the event. Some of the topics discussed where the value of social media and it’s use in golf instruction and growing your business, trends in the area, how to track performance, and the future of social media as it relates to golf. Last year’s PGA National Teacher of the Year Michael Breed opens the discussion. Below is the entire presentation.